The Art of the Ask Part 3

By
Dr.Sanja Rickette Stinson
March 18, 2025
3 min read
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Today, let talk about Sara Blakely.  Her story is a powerful embodiment of the spirit behind Women’s History Month—celebrating bold, innovative women who redefine what’s possible. Her journey from a simple idea to a billion-dollar business highlights how women can leverage their unique perspectives and tenacity to create impactful change.

Innovation often meets skepticism. Yet, Sara Blakely’s journey stands as a beacon of what’s possible when you dare to ask, persist, and leverage the resources around you. As the founder of Spanx, Sara turned a simple idea—footless pantyhose—into a billion-dollar business. Her story is a powerful reminder that innovation, persistence, and a willingness to ask for support can break barriers and reshape industries.

This powerful women journey began with a spark of inspiration. Frustrated by the limitations of traditional undergarments, she envisioned a product that would provide women with comfort, confidence, and a better fit. With nothing but her savings and an unwavering belief in her idea, she set out to create a solution that would change the way women dress and feel about themselves.

Blakely’s approach was unconventional. Instead of following the traditional path of seeking expert validation or industry approval, she trusted her intuition and dared to ask for what she needed. She reached out to manufacturers, asked for prototypes, and wasn’t afraid to question the status quo. Her willingness to ask—despite the risk of rejection—was the catalyst that turned her vision into reality.

The Courage to Ask for Support

What we learn from Sara story is the “courage to ask for support”. At the heart of Sara Blakely’s success was her relentless determination to ask for help, advice, and resources. Starting a business from scratch is no easy feat, and Blakely encountered numerous hurdles along the way. Yet, every time she faced a setback, she asked for support—whether it was a small loan from her savings, advice from mentors, or the crucial endorsement of a manufacturing partner who believed in her product.

Sara’s story teaches us that asking is not an admission of weakness but a strategic move that can open doors to opportunities. When you ask for what you need, you signal your confidence in your vision, and you invite others to join your journey. Sara’s journey illustrates that when you believe in your idea and are willing to ask boldly, the individuals who supported and where around her often responds with unexpected support.

One of the most inspiring aspects of Sara Blakely’s story is her ability to leverage Other People’s Money (OPM) and resources to grow her business. While many entrepreneurs shy away from asking for external funding, Blakely embraced it as a tool to accelerate her growth. By seeking partnerships, applying for grants, and attracting investors, she was able to expand Spanx from a single product line into a global brand.

Sara’s journey shows that the willingness to ask for OPM is a critical component of success. It’s about recognizing that you don’t have to do everything on your own. Instead, by tapping into the resources, expertise, and financial backing of others, you can bring your ideas to life more quickly and effectively. This approach not only multiplies your potential but also builds a network of support that is invaluable in the face of challenges.

Let’s great real! No great idea comes without its fair share of rejection. Sara Blakely faced countless “no’s”—from manufacturers who doubted the market for her product to retailers who were hesitant to take a chance on a new, unproven idea. Yet, each rejection fueled her determination rather than diminishing her resolve.

Her response to rejection is one of the most powerful lessons we can learn: persistence is key. Every setback is an opportunity to learn, adjust, and come back stronger. Blakely’s ability to turn rejection into motivation exemplifies the spirit of resilience that every aspiring entrepreneur needs to cultivate. It’s a reminder that every “no” brings you one step closer to that life-changing “Yes.”

When we reflect upon Sara impact it extends far beyond the success of Spanx. Her story has inspired countless women to embrace the power of the ASK! By standing up for her ideas and relentlessly pursuing her vision, she has shown that women can lead with confidence and transform entire industries.

In celebrating Women’s History Month, we are reminded of the importance of unapologetic asking. Whether you’re seeking funding for a groundbreaking project, asking for mentorship, or simply challenging societal norms, your ask has the power to spark change. Blakely’s journey is a call to action: never be afraid to ask for what you need, because your questions and your persistence are the keys to unlocking your true potential.

Lessons for Today’s Women Entrepreneurs

Sara Blakely’s story offers three critical lessons for any woman ready to take the leap into entrepreneurship:

1. Embrace Your Vision:Believe in your ideas, even when others don’t. Your vision is the foundation upon which your success is built. Trust yourself enough to ask for what you need, and don’t be discouraged by initial skepticism.

2. Ask Boldly and Persistently:The power of the ask lies in its ability to open doors. Every question, every proposal, every pitch is an opportunity to gain support and refine your ideas. Embrace rejection as part of the process, and let it drive you to improve and innovate.

3. Leverage the Resources Around You:Understand that you don’t have to do it all alone. Whether it’s Other People’s Money(OPM), mentorship, or industry connections, the resources available to you can accelerate your journey. Build your network, and be open to collaboration and external support.

A Call to Action for Women Everywhere

As we honor Women’s History Month, let Sara Blakely’s journey inspire you to step forward, ask boldly, and pursue your dreams with unyielding determination. Your ideas are powerful, your vision is unique, and your voice deserves to be heard. Whether you’re an aspiring entrepreneur, a seasoned professional, or someone with a dream yet to be realized, remember that the act of asking can change your life—and the world around you.

Embrace the power of the ask, leverage every resource at your disposal, and let your journey be a testament to the transformative potential of innovation and persistence. Just as Sara Blakely transformed a simple idea into a global phenomenon, you too can redefine the limits of what is possible.

Step into your power, ask for what you deserve, and watch your vision unfold into reality.

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